Ya know, I’m a huge non-fan of marketing that directly or by implication trashes the competition. There are ways to poke fun at your competitor with class like Apple’s Mac vs. PC ads, but a lot of companies do some lame stuff in their marketing.

Here’s an example: www.stockthatdoesntsuck.com

Now, if they didn’t have a URL that calls attention to how much they apparently don’t suck (and how much their competitors do suck by implication), you wouldn’t even think twice about them if they did suck (just once), but since they’re being arrogant, it sets the stage for an extra critical eye.

I have to say, based on my use of their website, they do in fact fall into the category of “suck.” Unimpressive search results, and what appears to be a very small stock-photo library based on said results = suck. Their site’s functionality also leaves much to be desired (like some feedback when a search returns no results).

Note to www.stockthatdoesntsuck.com:
Good photography does not necessarily equal good stock-photography.

To end on a happier, lighter, wearing-less-clothing note: Hi! I’m a Wii